AXA France recently introduced a metagame experience called “Axadia” to The Sandbox metaverse. According to the official announcement, this innovative approach will allow more viewers to explore the company’s vision, principles, recruitment procedures and social responsibility.
AXA France claims unique experience This is a first for the insurance and banking industry. And by offering this service, AXA joins other large institutions that have entered the metaverse. Many estimate that the Metaverse could become a $5 trillion market in 10 years.
Regarding the move to the metaverse, AXA France CEO Patrick Cohen said the company must remain at the forefront of innovation.
“To be a leading French insurer, we need to remain a pioneer in terms of technological innovation and therefore explore a new universe where the future of our sector may be at stake. “We learn over and over again with the people who build and enable tomorrow’s technology.”
“With the launch of AXADIA, part of The Sandbox metaverse, we have taken another step forward in understanding this new world of knowledge and its challenges.”
How AXADIA Works
AXA France recently joined the metaverse as part of The Sandbox platform and created a new area called “Axadia”. This area has multiple floors with different functions.
For example, visitors can participate in tests of resilience and courage in the recruiting area, or explore the innovation space if they wish to collaborate.
A rooftop adventure showcases AXA’s commitment to society and the environment, while a museum provides an opportunity to learn about the company’s history.
There are also hidden levels for adventurous visitors to discover. Here, they may be lucky enough to get his AXA NFT in the form of a shield, a tribute to the insurance company’s mission.
The experience will run until March 1, 2023, and at the end, 25 lucky participants will be randomly selected to store NFT AXA Shield in their wallets.
AXA France donates €10,000
By joining AXADIA, participants have the chance to earn additional incentives. If 10,000 people complete the experience by March 1st, the AXA Hearts in Action association will donate her €10,000 to Emmaüs Connect, an association dedicated to combating digital and social exclusion of the most vulnerable. increase.
AXA France is not the first
AXA France’s foray into the metaverse is a major achievement for the Web3 space, but there are several other big institutions reaching out.
HSBC, a major global bank, SCB 10X of Siam Commercial Bank, and Standard Chartered are all registered in the sandbox. Additionally, German sports brand Adidas and hip-hop legend Snoop Dog are vying for supreme land in the Sandbox metaverse.
It’s still early days, but the metaverse is becoming more and more justified as more and more large institutions make their way into it.
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