BMW Teases NFT Powered Loyalty Program


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Automakers these days seem to be obsessed with blockchain technology and all related products (like NFTs). From KIA to Rolls Royce, we’ve seen everyone in action. BMWannounced a new loyalty program based on blockchain technology.

BMW challenges blockchain

Initially focused on Thailand-based customers, the new loyalty program will leverage the BNB chain and Coinweb to build a decentralized structure. This structure allows users to earn loyalty points and move up the tier ladder. Over time, these points can be used to redeem rewards for purchasing products and services from brands.

BMW Teases NFT With Blockchain Loyalty Program

As we have seen recently, several major companies are incorporating NFTs into their reward programs. Basically, offering them as a way to get the benefits of the user and her BMW can go very well. BMW also filed several NFT-related patents this year that could point to similar initiatives.

Coinweb CEO Toby Gilbert said: Although global expansion is expected in the future, the current partnership is in Thailand. ”

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Image credit: BMW

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Conor the Tech Veteran
He previously spent 6 years publishing research on tech stocks, and believes in using a combination of fundamental, technical, and quantitative analysis. Prior to a career in tech stocks journalism he was a technology and semiconductor analyst with a research team.

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