3D e-commerce is jeans from every perspective. The ability to mix and match shoes, dresses, coats, or belts. Explore every nook and cranny of the house. Capture the most realistic and detailed view possible.
As companies compete for market share in the US$5.2 billion e-commerce industry, the fundamental question is the products offered and how effectively buyers engage with them. However, investing in innovative technology such as zoom capabilities, colorful fabric samples, customized 3D renderings, and 360-degree videos can increase your e-tailor’s profit line.
However, let’s discuss e-commerce visualization and 3D development in more detail below.
Measurable ROI
Two years ago, direct mail store Lands’ End made history by adding virtual 3D model functionality to its website. To build a virtual model that could “try on” Land’s End digital apparel, users had to answer questions about their height, weight, and facial features. Therefore, it was all possible to alter the look of her model by changing the color of her clothing, adding accessories, and looking at her from a different perspective.
In addition, the virtual model can be used to establish the size of the item after the consumer has decided to purchase the item.
Lands’ End and Canadian partner My Virtual Model saw a 26% increase in new sales and a 13% increase in average consumer ticket prices as of September, almost a year after the feature was introduced. claims.
At the time Lands’ End was adopted, the original cost to digitize an entire garment inventory was US$2,000 per garment. As a result, costs have dropped significantly to between $90 and $200, making this strategy more accessible to shops with lower budgets, researchers say.
Even the Home Shopping Network has agreed to use virtual model technology and Lane Bryant and Glamor magazines.
bet on the future
My Virtual Model has over 5 million “models” and users can use the same login and password on any partner website. According to Guay, a “try-on” session often includes about 20 pieces of clothing.
Guay’s latest service, My VM Email, allows users to create virtual models and try on clothes without visiting a website.
Future customizable models will be able to act as personal trainers and style counselors on PCs and mobile devices.
Over the next two years, he expects “all of these things will make up your virtual identity.” Weight loss commercials, personal ads and virtual beauty use virtual models.
zoom application
The store wants to introduce cheaper features, but hopes to give buyers a better impression of the product’s characteristics in the near future. However, our research suggests that technology costs for retailers are slowing progress in virtual modeling.
Merchants are simplifying their product description websites to save download time and make it easier for consumers to find what they need. However, some clothing companies emphasize language and imagery instead of including the latest and greatest tools.the cost of [these instruments] is relatively high. “
Additionally, company-provided zoom technology like RichFX and Viewpoint is the only area where companies are likely to invest. According to a recent Forrester report, 84% of important retail websites have image zoom functionality.
360 degree environment
When it comes to ‘exploring the area’, 3D modeling programs have been adopted by the clothing retail industry. Developers create apps that improve your sense of touch and smell.
It also reveals advances in rendering algorithms, the underlying modeling technology, and how realistic they appear and how quickly they can be achieved.
According to Forrester, one-eighth of electronics sites like Panasonic and Circuit City allow users to flip through merchandise or watch cartoons.
360 views
iPix, one of the leading online image hosts, hosts over 2 million images daily for eBay and provides 360-degree virtual video tours for Realtor.com, eCampusTours.com and many luxury cruise lines. doing. Rivals include his Vendaria, a startup that offers streaming media apps.
According to Stu Roberson, senior vice president of international marketing at iPix, the company’s latest 3D e-commerce application is a 360-degree virtual tour of Hogwarts on the Harry Potter DVD. This software allows users to experience Harry Potter’s school of wizardry.
Whether advertising and selling automotive, real estate, commercial real estate, destinations, travel hospitality, museum virtual tours, or anything environment-based, Roberson told the E-Commerce Times, “
Virtual tours are used to promote automobiles, real estate, commercial real estate, vacation spots, and museums.
3D visualization and rendering are critical to the future of e-commerce
In conclusion, due to the COVID-19 problem, the global market of e-commerce and other non-store retailers will reach USD 9.5 trillion by 2027, growing at a CAGR of 19.1% during the forecast period 2020-2027. projected to increase. So with this data, it’s no surprise that Internet companies are changing.
Take a closer look at recent developments in ecommerce visualization and 3D rendering software.
1. A/R (Augmented Reality)
AR allows you to project accurate 3D visualizations of things in their natural environment, giving your clients a new and exciting shopping experience. So, with this technology, Internet customers can see exactly what they are buying, helping them make purchase choices.
Baum may offer this service as a good example. To get a better idea of what the watch looks like on your wrist, try it with your smartphone connected to the wristband. Therefore, you can make further adjustments to your design before proceeding to purchase.
2. Mass customization
The primary goal of mass customization is to deliver personalized items at near-mass production speeds. However, e-commerce companies that mass produce to keep costs down and personalize for their customers use customization as marketing.
3. 3D visuals
Sharing photorealistic images, 3D animations, 360-degree models, etc. can help pre-sell your e-commerce items. As a result, businesses can see how their products perform in the market and consumers can pre-order them. Therefore, using 3D visualization and rendering services, companies can demonstrate their products and attract new customers.
4. Virtual fitting app
Customers can use camera-equipped devices such as mobile phones to virtually “test” before purchasing. Additionally, you can point your smartphone camera at your wrist to see what the bracelet actually looks like. Using this tool to select the right style, size, and fit will make your online shopping experience more enjoyable for your customers.
5. 3D Configurator
By allowing customers to customize products according to their preferences and requirements, businesses can utilize this software to enhance their e-commerce marketing efforts. So with our 3D configurator, you can customize everything from the color and size of your product to the material.
6. Bundling
3D models of branded products are put together by 3D artists and sold as a set at a lower price than sold individually. Therefore, using conventional photography becomes a time consuming and expensive procedure. At a fraction of the cost and time, 3D visualization could achieve the same results.
summary
Making product demos more compelling, streamlining product adaptation, and increasing customer retention are all how successful organizations are using 3D technology and the latest trends in the e-commerce market. It is possible by knowing
As a result, marketers promote digital items in vastly different ways. This is understandable given the rapid growth of the e-commerce business in the last year due to the growing popularity of online shopping for consumer goods.
Applying marketing techniques using 3D visualization and 3D rendering can help you build your e-commerce company and take your brand to new levels of success.
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