jack daniels and Yahoo Creative Studios have teamed up to create an exciting NFT campaign in Australia. It incorporates Augmented Reality (AR), collectible music from his local Australian band, gift certificates, and even a trip to the Jack Daniel’s Distillery. The AR experience, reminiscent of Pokemon Go, invites users to explore their regions and find reward-filled AR crates.
When a user discovers an AR crate, they receive a digital collection stored in a custom digital wallet created by Jack Daniels. These collections unlock exclusive content, including behind-the-scenes videos, songs, and album details. The campaign features music from Australian bands Winston Surfshirt, Stand Atlantic and Psychedelic Porn Crumpets.
Users can mine collectibles on the Polygon blockchain and transfer them to the OpenSea NFT Marketplace. Joe Cocker, director of innovation and creative studios at Yahoo ANZ, said the campaign aims to revive the excitement of physical music releases. With 2,000 songs available, this collaboration hopes to create a more personal connection with music for the younger generation.
The partnership between Yahoo Creative Studios and Jack Daniels grew out of an open pitching process involving over 15 agencies. His Dimitra Tasopoulos, senior brand manager for the Jack Daniels Family of Brands, explained that the brief aims to push boundaries and explore innovative ideas. Yahoo’s winning pitch focused on creating fun, age-gated games for consumers aged 21 to he’s 29.
Jack Daniels Web3- AR Campaign Strategy
“I remember when a band released music and people lined up to buy it. They could see the cover art and open it up and see the lyrics. It’s something the younger generation doesn’t have the joy of discovering.” Because when you stream songs instead of owning them, things get a little less personal. ” Dimitra Tasopoulos said. The game attracts users with its mobile format, Yahoo-owned brand, and TikTok. Digital outdoor advertising is crucial in facilitating consumer interaction with campaigns. QR codes strategically placed on billboards draw users into the game and ultimately encourage them to interact with the brand in the real world.
Across five cities across Australia, the campaign targets high-traffic and highly-visited areas near music venues and nightlife hotspots. Tasopoulos stressed the importance of including diverse locations rather than just focusing on trendy neighborhoods. By setting up drops in areas where people frequent live music and nightlife venues, the campaign aims to reach a wide audience.
It remains to be seen if the campaign will achieve the same effect as Pokemon Go, but Jack Daniels and Yahoo Creative Studios hope the combination of music, whiskey and special rewards will entice consumers. Win state trips and other valuable prizes in this groundbreaking campaign featuring Web3 and AR experiences.
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