Looking back at the 2nd Annual Decentraland Metaverse Music Festival, one can’t help but recall the exhilaration that pulsated through the crowd at the end of the final day of the festival. As the sunrise painted the sky pink and purple at Björk’s main stage performance, the Decentraland community experienced together the phenomenon of rainfall for the first time in a virtual world.
The shared experience was a magical moment for all in attendance and there was no question that #DCLMVMF22 was a success overall. The main purpose of the event was to entertain and empower the Decentraland community, add new content to the platform, and spread awareness about his Decentraland while introducing a new user to the world. The massive four-day music festival definitely ticked those boxes.
Great content brought to you by the power of decentralization
It is truly impressive what the Decentraland community, foundation and partners have achieved together to bring the Decentraland Metaverse Music Festival to life. While hundreds of other similar events are put together by content teams, only 20 of his Decentraland Foundation team members were directly involved in organizing DCLMVMF. Presenting With funding from his partner Kraken, the four-day festival is made possible by the power of decentralization. DCLMVMF has been such a success thanks to the passion, hard work and amazing content produced by Decentraland’s inspiring community and partners. Everyone involved should be proud of themselves!
great artist
This year’s Decentraland Metaverse Music Festival was more than double the size of last year, with over 200 music artists representing all major genres. Among his 200+ were huge names like Björk, Ozzy Osbourne, Souljaboy, Dillon Fancis, Atarashii Gakko!, Breland, Izzu Bizu, Akira the Don and countless members of the Decentraland community. rice field. More accessible than ever, audiences around the world were able to enjoy these talents for free from their browser, without the need for a VR headset.
spectacular place
In addition to the star-studded line-up, DCLMVMF’s festival grounds were twice the size of last year’s venues, crisscrossed by glittering giant arched pathways. Centered around the festival’s gigantic main stage, Decentraland’s new location, Music Plaza, will be set across from the existing Festivalland, and at this year’s event he will boast more than 15 otherworldly stages and numerous experiences. I was able to. Not confined to real-world physical constraints, the DCLMVMF stages were a sight to behold. Complete with Ozzfest’s spooky castle, giant skeletal Bat Guardian, overlooking MetaTokyo’s colorful and intense venue, and giant dancing puppets.
exciting experience
Diverse and creative, DCLMVMF’s many experiences have added a lot to the festival experience, offering festival-goers an alternative to partying stageside. Most memorable was NBC’s gamified “The Voice” experience, in which fans got the turn of the chair the show called for and followed the beat of the song to collect exclusive wearables. to collect notes. The “Tower of Babel” experience featured a quiet, dark room where visitors were surrounded by fluttering butterflies as the multilingual voices of 38 Decentraland community members wove the space. And on each of her four days of the event, an intriguing “follow the white rabbit” experience that invites users to naturally follow a cyberpunk girl through the festival grounds, wondering when and where she’ll show up next. It made me think.
One of the main goals of the Decentraland Metaverse Music Festival was to entertain and empower the Decentraland community. Judging by the surge in mentions of #Decentraland and #DCLMVMF22 on Twitter, and clips of community members happily emoting, this year’s festival has been a great experience for his DCL citizens.
Wow! @ Decentraland – Incredible Festival!What stood out for me was @Björk Show (transcendence!), TRU and techno stage!Thank you DCL Fam for confirming that he is a representative of the community @teenybod @uniquehorns_nft @TheDFreshmaker @Frankie Needles @multinft more! pic.twitter.com/hTRdeyJ7mD
— Tangpoko.eth (@tangpoko) November 14, 2022
In terms of empowerment, the festival provided many opportunities for community members to take matters into their own hands and show the world what they and Decentraland have to offer. Community members organized the festival’s most popular and exciting stage, the OG Community and TRU Band Room, featuring DCL native artists such as Cromulon, SharkAnth0ny, Harrison First, Serena Elis and Jack Frost. The community creator was able to display festival-themed wearables and emotes in her dedicated DCLMVMF tab on the Marketplace, creating an easy one-stop-shop for festival-goers to find music festival essentials.
Community-created wearables got a particularly big boost thanks to the festival, which sold over 3,000 wearables over four days. More free wearables were won during the event, with countless airdrops and many giveaways, totaling 139.2K free-made wearables collected.
#DCLMVMF22 Emote contest winner 🎖️
And the 1st place is…
waving dance @Kinetix_studio! https://t.co/O2F9cuFk2x
See all the winning emotes 👇 pic.twitter.com/gNqVC5uAXV
— Decentraland (@decentraland) November 4, 2022
And of course, we must mention that the community-created emotes, which were only recently opened to the creator market, were integral to making the DCLMVMF experience what it is today. Throughout the festival, we saw chic dance moves, excited hugs, crowds his surfing, and wild air guitar solos thanks to community emotes. There was also the official her DCLMVMF his emote, Waving Dance, created by community her member her Kinetix, which was chosen in a previous emote contest.
Decentraland moves forward
The final measure of DCLMVMF22’s success was whether the event helped spread awareness of Decentraland, introduced new users to the platform, and brought new content to the world. In terms of numbers, the event was covered by numerous media outlets and across media coverage he received 8.67 million views and reached 77 million social his media audience.
The presence of talents such as Björk, Ozzy Osbourne and Souljaboy at the event also helped Decentraland’s word reach new audiences. New audience means new users. Over 50% of logins were new users on the first day of the festival! Bear market and mainstream Web3 hype decreased overall compared to the same period last year when it came to attendees across the festival Nevertheless, the festival managed to maintain roughly the same attendance numbers as last year’s festival using the same metrics.
Overall, DCLMVMF was a great opportunity for Decentraland to grow as a world and as a platform. Many of the experiences and stages built for this event, as well as the entire Music Plaza, will be maintained until at least next year. This will not only provide new venues for future event organizers, but also the potential for future events and concerts as partners who have attended festivals such as Ozzfest, Limewire and MetaTokyo will use the stage throughout his 2023. I have.
The festival also happened to overlap with the release of several new DCL features, allowing them to truly shine as the community experienced them all together. The new Channels feature, which allows you to communicate with anyone in the world, regardless of location, through topic-specific chat, was extremely helpful during the festival. Not only that, the general DCLMVMF channel helped all festival-goers chat with each other no matter what area they were in, helping to increase the overall community and togetherness during the festival. Or what stage they were in.
fuel for the future
Not to be overlooked, the Decentraland Metaverse Music Festival serves as an exemplar to the world of possibilities in the Metaverse and an opportunity still unrealized waiting for someone to be the first to do so. Virtual worlds like Decentraland offer a global platform open to everyone, with no physical or creative limitations. Great potential!
In a place like Decentraland, no one is held back by distance, pandemic lockdowns, disability, or financial means. Decentraland is open to anyone with an internet connection to create and experience amazing things together. When it comes to the music industry, nothing can replace the experience of going to a live concert in person (that’s not the goal of events like his DCLMVMF), but platforms like Decentraland offer a new way for artists to connect with fans. We offer ways and new ways. to express their creativity.
With concert ticket prices running into the thousands of dollars, Metaverse events can help artists become more accessible to fans, especially those with physical or financial limitations. Concerts, meet-and-greets, or Q&A sessions can all be easily arranged in the Metaverse to help artists build stronger bonds with their fans. Creatively, the metaverse has no limits either. Stage design, performance, and appearance can be fully customized to match the artist’s vision. Artists tend to push the boundaries all the time, so it’s exciting to imagine what they’ll do next in a place of endless possibilities. The metaverse awaits.
See you at the Decentraland Metaverse Music Festival 2023!
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