Almost a century after it was first designed, this iconic design Louis Vuitton The Speedy bag has a modern twist. Launching the “Speedy 40 VIA” ahead of the bag’s revamped release, which is expected to hit stores in January 2024, this famous fashion item comes with a digital version that happens to be an NFT.
Owners who purchased LV’s Treasure Trunk NFT for $43,780 last month have exclusive access to the digital and tangible Speedy bag. One of the reasons behind the initial high price is to allow access to his LV collection going forward. That’s where the VIA version of Pharrell Williams comes in.
Via Louis Vuitton. His first VIA trip is now available. Discover the Speedy 40 VIA @farrell, revisits the Maison’s iconic bag from 1930. Learn more here. https://t.co/FN7LgduFzK#Louis Vuitton VIA # Pharrell Williams pic.twitter.com/X2i5G7w9xQ
— Louis Vuitton (@LouisVuitton) July 17, 2023
Must-haves for the rich and famous
Pharrell Williams has a notable and long-term partnership with Louis Vuitton, achieving high-profile collaborations in 2004 and 2008, and currently holding the title of Men’s Creative Director. The Doodles chief brand officer and record producer has put his own twist on revamped Speedy items, so it’s no wonder he recently turned his attention to a bright yellow bag worth $1 million.
Pharrell, Junya Watanabe and the Louis Vuitton Millionaire Speedy Worth $1 Million pic.twitter.com/GU3Vvu21oR
— Highsnobiety (@highsnobiety) June 23, 2023
The first speedy bag, called the “Express”, was designed according to a lifestyle that suddenly became travel-centric in the early 1900s. This trend prompted Audrey Hepburn to request a smaller version of this fashion piece in the 1960s, spurring the creation of the Speedy 25. Since then, many celebrities have modeled this bag, including Rihanna, Paris Hilton, and Dua his Ripa. A must have for the rich and famous.
As a result, this transformation of the Louis Vuitton Speedy bag not only sets fashion trends, but also fuses classic design with the digital future, demonstrating LV’s timeless charm and pioneering spirit.
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*All investment/financial opinions expressed by NFT PLAZA are based on the site moderator’s personal research and experience and are for educational material only. Individuals should thoroughly research any product before making any type of investment.
A digital art lover who brings a unique perspective to NFT news.
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