Mattel Accelerates into Fast & Furious NFTs


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Fast and Furious fans can look forward to a unique opportunity to enter the digital world of the ever-popular, high-octane blockbuster series this month. Perfectly timed with the upcoming Fast X: Fast & Furious 10, Mattel will promote Fast and Furious NFT from May 22nd to 29th.

Hot Wheels NFT Garage x Fast & Furious NFT — hosted on the Flow blockchain and created in collaboration with crypto toys — Brian O’Connor’s 1969 Camaro, Dominic Toretto’s 1970 Dodge Charger, Suki’s Honda S2000 and other legendary movie cars will be on display for just $20 each. These digital assets act as digital certificates, verifying authenticity and ownership, all distinct from each other, ensuring exclusivity, originality and, in turn, attractiveness.

Like Mattel’s latest digital collection,Boss Beauty x Barbie‘, The Fast & Furious Project allows owners to own physical objects. However, instead of shipping iconic famous fashion dolls, redeemable prizes for those who acquire an entire set of digital assets include a tangible metal replica of Suki’s car.

Mattel Accelerates Web3 Universe with Fast & Furious NFTs

Mattel’s Web3 Pitstop

Earlier this month, Mattel expanded its digital realm, on-chain studio We aim to further challenge the rapidly growing digital art and cryptocurrency markets. This partnership Star Wars themed NFT The release will coincide with “Star Wars Day” (be with you) on May 4.

However, this wasn’t the first time Mattel entered Web3.The famous toy maker puts its love of fast cars on-chain for the first time in 2021, auctioning off its first digital artwork featuring: hot wheels Following its success, we will create an additional 4 series (including this series). Riding another wave of wins and leveraging Crypto Toys, Mattel has since released other collectibles such as: Master of the Universeand started its own virtual store.Mattel Creations‘.

Mattel’s continued involvement in the world of Web3 is a testament to the desire of toy makers to stake their claim in this digital race. Blending redeemable physical toys and digital collectibles demonstrates the endless possibilities of NFTs and the fast pace of technological advancement.

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Conor the Tech Veteran
He previously spent 6 years publishing research on tech stocks, and believes in using a combination of fundamental, technical, and quantitative analysis. Prior to a career in tech stocks journalism he was a technology and semiconductor analyst with a research team.

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