Sandbox, a subsidiary of Animoca Brands, has partnered with Nuclear Blast to bring heavy metal music and culture to the Metaverse. Blast Valley is an exclusive environment designed by heavy metal fans for heavy metal fans.
Blast Valley is set to be a unique addition to the Metaverse, offering an immersive experience that encapsulates the spirit of heavy metal. Nuclear Blast, a record label that has cemented itself at the forefront of the global heavy metal scene, will use its influence to promote and host a virtual event at The Sandbox.
Heavy Metal Metaverse Experience
In Blast Valley’s first quest, players will reclaim the power of heavy metal music embodied by the volcano at the center of the valley. The goal is to bring all the creatures of the land together in a band and perform on stage, providing an engaging and interactive experience for users.
Founded in Germany in 1987, Records of nuclear explosions is an independent record label famous for discovering and developing important figures in the field of modern and extreme metal, such as Anthrax and Sepultura.
Nuclear Blast Records label director Jerome Riera also shared his thoughts on the collaboration. “It was only natural to partner with The Sandbox to take things a step further by creating a unique universe to welcome metal fans. It demonstrates unparalleled expertise in developing incredible immersive experiences and we can’t wait to bring it to you.”
The history of Sandbox’s high-profile partnerships
Sandbox is no stranger to high-profile partnerships. The platform already has over 400 partners, including Warner Music Group, Ubisoft, The Rabbits, Cut the Rope, Tony Hawk, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg, Adidas, Steve Aoki, The Smurfs, Atari and more. We are collaborating. Many other. The Sandbox team is driven by the vision of allowing players to build their own experiences utilizing both unique and familiar characters and realms.
Sebastien Borget, COO and Co-Founder sandbox, expressed excitement for the Nuclear Blast partnership. “Nuclear Blast brings that global impact and a whole new energy to the Metaverse,” he said. “Heavy metal belongs on our platform, offering great opportunities for creative expression and bringing an immersive world like no other.”
As the Metaverse continues to evolve, The Sandbox and Nuclear Blast partnership represents an important step towards integrating music and culture into the virtual world. The launch of Blast Valley gives heavy metal fans new ways to engage with their favorite genres and a glimpse into the future of music and entertainment in the metaverse.
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