Tommy Hilfiger is making waves in fashion by unveiling the Multi-Metaverse Hub at Decentraland Metaverse Fashion Week 2023. This new venture will bring together leading platforms such as Decentraland, Roblox, Spatial, DressX and Ready Player Me to build connections between fashion and the metaverse. .
Digital fashion extravaganza powered by DressX
Author emperiathe state-of-the-art hub boasts a dizzying array of features including AR elements, photo booths, games, AI fashion contests, DressX digital fashion, and an exclusive collaboration with Web3 artist Vinnie Hagar.
dress x digital fashion platform It allows users to buy, sell and style virtual clothing and accessories for their digital avatars and online personas. With a focus on sustainability and creativity, DressX offers an alternative to traditional fashion consumption.
The Hilfiger Hub weaves a digital brand story around the eye-catching ‘TH’ monolith. The aim is to bridge the gap between Tommy Hilfiger’s website and the various metaverses, offering a unified shopping experience that showcases the brand’s identity, while at the same time drawing new fashionistas into the digital space.

Emperia: Breaking the Web3 Boundaries
Emperia’s Cross Metaverse aims to push the limits of Web3 as a pioneer in this field. They have developed an interoperability layer that links the metaverse, e-commerce, and entertainment. The company also tracks user behavior within the hub, providing valuable insight into engagement across the metaverse experience.
Limited items take center stage
The Tommy Hilfiger Digital Hub spotlights four exclusive pieces, led by the iconic Varsity Jacket. Shown in a variety of styles across all platforms, these items are available as physical products through Tommy’s eCommerce his site or as digital items through DressX.
While the physical Varsity Jacket is available in the Emperia hub, Ready Player Me offers digital versions of various games and settings.
Industry collaboration shift
Emperia co-founder and CEO Olga Dogadkina highlights the company’s role in transforming and pushing the boundaries of virtual retail. She emphasizes that her partnership with Tommy Hilfiger and her PVH Group marks a collaborative change within the industry.
“Emperia continues to change the face of virtual retail, pushing boundaries and supporting retailers along their journey to e-commerce,” Dogadkina said in a press release. “Our collaboration with Tommy Hilfiger and his PVH Group shows that the industry is moving towards collaboration, based on the idea of leveraging the unique characteristics and capabilities of each technology vendor.”
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