In a world where reality TV and virtual reality collide, ITV Studios and Virtual Brand Group add a new dimension to fan engagement. They launched ‘The Voice Studios’, an immersive virtual experience inspired by the globally acclaimed reality show The Voice.
The endeavor invites fans on the same musical journey as participants in the show, which boasts 148 versions worldwide.
Step into the spotlight at ‘The Voice’ studio
“The Voice Studios” is not just a passive experience. A platform where fans can unleash their creativity. Here, individuals can compose their own music, showcase their dance moves, take part in her round of battles, assess their musical knowledge, and even explore the next season of her hit series. You can also audition. It also offers a unique interface that nurtures talent and encourages user interaction.
Highlighting this effort is a specially curated NBC Metaverse Fan Zone. Here fans can preview and earn limited-edition virtual outfits similar to those gifted to their teams at live shows by celebrity coaches such as Kelly Clarkson, Chance the Rapper, Niall Horan and Blake Shelton can.
Scheduled to debut in the final week of NBC’s 23rd season of The Voice, it’s the perfect blend of timing and fanfare.
Draw fans into a new reality
“The Voice Studios” will find its home in Las Vegas City’s Metaverse Entertainment Destination. Decentraland. This follows the successful “The Voice” virtual pop-up event at last year’s Decentraland Metaverse Music Festival.
Lucy Stoffers, Head of Brand Licensing for Global Partnerships at ITV Studios, expressed her excitement about the project. she said: “After the great success of our first pop-up area within the Decentraland Metaverse Music Festival, we are very excited to continue this journey with VBG to bring The Voice studio to Decentraland. Few people will be able to enter the studio where “Voice” is being recorded, let alone receive a special gift from their favorite coach, but from now on all fans will have access to this new immersive experience. You will be able to enjoy the experience. ”
CEO Justin W. Hochberg, virtual brand groupechoed this sentiment, highlighting that ‘The Voice Studios’ is the future of entertainment, fashion and youth culture marketing. He highlighted the success of his experience on the show’s first Metaverse, where fans spent an average of 49 minutes and generated 13 times more engagement than his typical social media platform.
This highlights the potential of projects aimed at building enhanced experiences for both fans and advertisers.
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