Blockchain-based games for women could drive inclusion despite the apparent shortage of women in the Web3 industry. According to a recent survey by the Entertainment Software Association, 48% of American gamers identify themselves as female. It emphasizes that half of the world’s gamers are women. The involvement of women in the multi-billion dollar gaming industry is remarkable. This, along with the tremendous development the industry anticipates, is a key reason why many of her Web3 games are developed exclusively for female players.
Beryl Chavez Li, co-founder of Yield Guild Games, a global play-to-earn gaming community, says blockchain-based games like Axie Infinity have increased female players. She added, “Although the data shows that play-to-earn games are more appealing to male players, we expect more women to be interested.”
Animoca Brands co-founder and executive chairman Yat Siu further explained that finance and Web3 gaming are closely intertwined, highlighting that over time all kinds of individuals will enter the field. I’m here. However, he predicts that women will be attracted, mainly because they tend to assume financial responsibilities. It does,” he said.
Web3 game with features to attract women
Several Web3 games are currently in development, primarily to cater to female audiences. For example, Fashion League is a free-to-play and earn smartphone game that allows players to build their own fashion empire. Theresia Le Battistini, her CEO and founder of Fashion League, said the game will allow users to create virtual clothing lines that can eventually be sold as non-fungible tokens or her NFTs. increase. At the same time, brands can use games to display their digital products. “
Le Battistini pointed out that Fashion League incorporates features that are inherently attractive to women in order to increase their engagement. “The aesthetics of games are very important, as is the fact that they will be available on mobile devices first. She said women prefer mobile games because the barriers to entry are low. 62% of smartphone owners have installed a game within the first week of ownership, according to the stats, 51% of mobile gamers are female and 49% are male. According to research by The Female Quotient, aesthetics are essential to attracting women to the Web3 sector.
Will gaming increase female participation in Web3?
It’s unclear whether Web3 games for women really lead to increased participation. Pettersson now believes this is a complex issue. Nonetheless, he added that it was reasonable to argue that her high-quality Web3 games for women would attract more women to the industry. Over the years, more and more games have been created specifically for girls and women.
In light of this, he feels that the Web3 industry is already realizing that women love and want to be involved in games, and as a result are placing more emphasis on this gender group. But Pettersson said establishing the real-world effectiveness of these games would be difficult.
Siu also said games are becoming less gender-agnostic, and Maietta said Web3 can build its culture on intentional inclusivity. It’s worth noting that the Web3 games industry is still in its early stages. As a result, some in the industry believe that developers are becoming more interested in expanding their ecosystem than promoting inclusivity. Olga Ivanova, content and community manager at blockchain gaming platform Spielworks, said Web3 game developers are focused on “building strong in-game economies and bringing game designs to at least AAA standards.” says that
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The difficulty of Web3 games is also related to the widespread acceptance of virtual currencies. This is mainly related to the use of cryptocurrencies worldwide, not just gender. And there is still accessibility and usability work to be done to make this happen.
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