western apparel outfit, wranglerteamed up with a famous artist, Jeremy Booth, launches its latest Web3 wearable. The collaboration also includes LTD.INC and Proof of Attendance Protocol (POAP), both of which will play roles in the yet-to-be-launched outfit.
Wrangler is no stranger to phygitals, who have partnered with LTD.INC in the past to provide matching physical outfits to their digital twins. However, this time his four-way collaboration aims to take Web3 integration to the next level.
LTD uses NFC tags “Western Art Department” Denim jacket linked with NFT. This serves two purposes. One is to prove authenticity via blockchain and the other is for collectors.
The denim jacket also has a Booth-designed cowboy hat patch on the right shoulder. This patch features integration courtesy of his POAP allowing the first of his 300 collectors who meet Booth at his recently concluded NFT NFC event to claim his exclusive NFT .
The Wrangler Denim Jacket will be available in two phases
Speaking to the press, Booth revealed that Wrangler had contacted him about two to three months ago with an offer to work together. It makes sense for him, given that is leaning towards Western art, which is Wrangler’s staple food.
Booth further adds that the collaboration will be in two phases. The first was his recent announcement at NFT NYC, where his 300 fans who were the first to meet him collected limited edition tokens. The other is a limited number of Western Art Club jackets that are open to the public. Details about the launch, as well as pricing, are yet to be revealed.
Boot expressed his excitement about the collaboration on Twitter, with similar enthusiasm from the Wrangler team. Wrangler’s Global Creative Concept, his director, Seam Gormley, praises the artist’s work, “A fresh and exciting perspective on Western art in the digital realm.”
want more? Connect with NFT Plaza
Join our weekly newsletter
Join Discord
follow me on twitter
Like us on Facebook
Follow us on Instagram
*All investment/financial opinions expressed by NFT PLAZA are based on the personal research and experience of the site moderators and are intended for educational material only. , the product should be thoroughly investigated.
Basil is an avid fan of blockchain technology and all its innovations, and is passionate about sharing this story with his audience. He has spent his 5+ years in the crypto space, specializing in research and creating his Web3 content for various media outlets around the world.
0 Comments